HOW TO SELL PROPERTY?
09.06.2023.You have been selling an apartment for a year and you are surprised why no one responds to the published ad, even though an acceptable price is stated and photos of all rooms and a short, attractive description are attached?
- The preparation of real estate involves a wide range of activities, from preparation for photography and visiting customers to more complex activities such as the preparation of architectural solutions for conversion or partitioning of space, up to minor or major renovations. Your real estate agent will advise you on what needs to be done.
1. TAKE AWAY EXCESS THINGS AND HIDE FROM VIEW
An untidy property that looks like a warehouse is not attractive to buyers. Put the rest of your things in closets and chests of drawers or, temporarily, in boxes before taking photos. And of course, clean the space thoroughly. Messy kitchens and bathrooms look even messier in photos, so a buyer can get the wrong impression before deciding to view the property.
2. REFRESH THE WALLS, CLEAN THE DUST AND HIRE AN ARCHITECT
It is not recommended to embark on major renovations because you never know what the wishes and needs of the future buyer are.
3. KEEP THE PROPERTY IN THE CONDITION IN WHICH YOU PHOTOGRAPHED IT
When a buyer comes for a tour, you must always keep in mind that your property is being sold to a buyer who has his own needs and view of the use value and wants to view the space carefully and in peace. That's why most buyers are uncomfortable visiting a property where someone lives. We believe that it is easy to understand that entering the home of unknown people is a very sensitive matter and therefore the seller must adapt to the situation. The property should be kept in the condition in which you prepared it for photography. Take out as many things as possible, and store the rest in the closets. Keep the area clean and tidy. When you arouse the customer's positive emotions, then everything goes more smoothly. It is very important to step back and let the agent do the talking.
4. CONSULT YOUR AGENT ABOUT THE PRICE
The most important part of the preparation is the price. In our area, there has been a habit for a very long time that the seller sets a price that is too high, hoping to sell more than the market price, and if there is no response, then he lowers the price over time. Such an approach has exactly the opposite effect from the desired one. Interest in overpriced real estate is very weak because most buyers are not used to haggling or trying to lower the price. In such situations, they may look at the property, but never make an offer. This is a problem for the agent because such fruitless tours waste valuable time and resources, and in the end, no one is satisfied with the outcome. So talk to your real estate agent and ask for a professional appraisal. It is interesting that if you immediately advertise your property at the market price or even slightly lower, you immediately attract a larger number of serious buyers. And that's exactly what you want to achieve, right?